体育明星社会媒介印象的研究.pdf

体育明星社会媒介印象的研究

体育明星社会媒介印象的研究 ABSTRACT In the mass media increasingly advanced today, sports has been media, under the media publicity, more and more people begin to pay close attention to sports, sports stars, and sports stars in the media image, directly affect the public opinion of this group athletes. Their impression in medium? Mass media content of the report way for sports stars? Although often appear in the our country sports news coverage, the sports star sports also frequently appear in newspapers and magazines about sports stars column, serial, but on the choice of the content, the form still exist many problems, deep understanding of its significance is not enough. Strengthen the sports star media portrayal of the research, to guide the public pay more attention to sports stars positive, active, enterprising, enthusiasm, positive energy, and improve the level of coverage of sports star plays an important role. Adopt mainly adopts content analysis method, this paper mainly through statistical senior baidu search keywords for sports stars, second, specific operation steps in baidu news column to fill in the sports star select advanced search results; Limited to time bar in January 2011 - January 2014, keyword position is only in the title of the news search results sorted by time, and each page shows article 50, is all the news news classification, eliminate irrelevant news according to the research goal, the following these things out, main content and main body is not sports stars story and cant open the news, for the focus of the news report number to examine report and social public opinion and so on the theme of the literature content

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